Innovation
Brand innovation nurtures new ideas, encourages creativity, and can help FUBU take their organization to the next level.
SERVICES
PR-01: FUBU WELLNESS CENTER
We are dedicated to the
transformative experiences
of wellness through positive
health of others.
The brand provides services that support the mental health and well-being of people of color in vulnerable communities. Mental health enables growth in children, youth, adults, and families to strive for and embrace their best life. It also includes positive exercising to relieve a lot of stress.
Mission: The FUBU Wellness Center reinforces our mission of empowering people of color by offering health services for the body and mind. It will foster a culture that supports everyone’s desire to improve their overall well-being by providing the best care possible.
Similarities: Pathlight Mood & Anxiety Center, Mayo Clinic, and Solara Mental Health Center.
Differentiators: The main difference is that it will be focused on the people of color by having staff members be the same race as them to be comfortable with talking to someone that looks like them.
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A nurse holding a newborn for the first time.
A black couple meeting with their therapist.
A mother and child bonding through yoga.
ENVIRONMENT
EDU-02: FUBU CORPORATE SKILLS
In our corporate skills course,
we want everyone to come and receive helpful tips on how to get ahead and
strategize better in
business opportunities.
This class course idea can help people of color who are about to set out on a business venture or already have a business of their own. Being
able to communicate effectively is one of the most important life skills in the workforce. Instead of people talking in slang, the idea can also show how employees and management interact among each other to reach organizational goals and be more aligned with the core company values.
Mission: FUBU Corporate Skills reinforces our mission of empowering diverse voices by creating a curriculum that teaches them the tools to do business in a world that has the odds stacked
against them.
Similarities: WILL Interactive
and AllenComm
Differentiators: The corporate skills program will reach out to people that are less unfortunate than others.
A student doing a presentation in her corporate skills class.
A guy doing an online lecture.
A group doing a team exercise.
EVENTS
Ev-01: FUBU COMEDYFEST
There’s always great laughter even through the depths of sadness. We encourage people of color to laugh out loud in the essence of comedy.
It’s a small venue that’s more intimate than a large outdoor setting. The festival features comedians from different backgrounds. It can touch on major subjects through comedy without judgment nor conflict among other groups.
Mission: The FUBU Comedyfest will empower the cultural unity of people
of color through the promotion of inclusivity and diversity by giving the opportunity for local people to
perform and everyone to enjoy the laughter without barriers.
​
Similarities: The Harlem Comedy Festival and The Third NW Black Comedy Festival.
Differentiators: Unlike the examples above, it will be the type of event that will be based in a daytime setting.
A customer being interviewed by two hosts.
Audience members laughing in their seats.
A man performing a comedy skit.
OTHER ITEMS:
EDUCATIONAL
EDU-01: FUBU ART EXHIBIT
Our art exhibit presents many examples of how times are continuously changing and unyielding when it comes
to the people of color in our neighboring communities.
Art influences society by changing opinions, instilling values, and translating experiences across space and time. The reason why we’re here is that everyone can learn more about other cultures through the lens of fine and contemporary art in workshops and activities.
Mission: The FUBU Art Exhibit will reinforce the cultural unity of people of color by welcoming all people to explore and experience art, creativity, in our shared community. It includes educating and engaging the public on local, regional, and global social issues through the visual arts.
Similarities: Annual Diversity Art Exhibit and The Museum of Contemporary Art.
Differentiators: Unlike the examples
mentioned, our art exhibit will be a place that will have no entry fee so that we can depend on government assistance for other costs.
EXPERIENCE
EXP-03: FUBU LITERACY ALLIANCE
We strive to meet literacy needs for people of all ages and backgrounds. We aim to make our community a hundred percent literate for which will be a pride for our community.
Our literacy program provides for people of all ages who don’t have the necessary literary skills to thrive in life. By having active members and with the help of organizations that includes a regular schedule of programs, events, and opportunities, we are an essential part of the city’s literacy landscape and remain passionately committed to fostering cooperation and collaboration for the cause.
Mission: The FUBU Literacy Alliance reinforces our mission to empower the cultural unity of people of color by aiding illiterate persons to become better readers and writers in life.
Similarities: Literacy Nights and
Redwood Literacy
Differentiators: We work locally with our community to get a better understanding of others. We will teach people of all ages
to read and write.
EXPERIENCE
EXP-02: FUBU SIBLINGS OF NEW YORK
We will make sure that no
child is forgotten in the world. Children need positive role models to avoid the pitfalls of urban life.
Children who don’t have siblings to look up to are most likely to be rebellious in life. With our program, we are able to have a sibling figure to be a positive and healthy role model for the child. The child will be able to maintain a long lasting relationship with his/her
role model.
Mission: The FUBU Siblings of New York reinforces our mission to empower the cultural unity of people of color by building up a one-to-one relationship with the caregiver to assist them in achieving their highest potential as they grow to become responsible adults in the future.
Similarities: Big Brothers Big Sisters of America and Chicago Hopes
for Kids.
Differentiators: We will reach out to
at-risk children who came from a series of very unfortunate events to better understand their circumstances. We’ll also make them feel comfortable by letting them express themselves so
that they won’t be intimidated by us.
ENVIRONMENT
EN-02: FUBU BUSINESS CONFERENCE
Our business conference is held for people working in various industries by coming together discussing new trends and opportunities pertaining to the business. A trade conference
can also take place on a larger scale.
The problem is that much inequality stems from long-standing, systemic, and structural inequities in the economy that have kept certain groups from having a fair chance to get ahead in careers. This conference works to correct these debilitating norms by challenging the status quo, bringing our collective voice and interests together to develop and support policy for sound business strategy and practices that will ensure a sustainable, healthy economy for an increasingly diverse global marketplace.
Mission: The FUBU Business
Conference reinforces our mission of empowering people of color by demonstrating the commitment
to build a varied atmosphere to welcome people of all backgrounds. We are passionate about exceeding our customers’ expectations, providing quality learning experiences, and
being genuinely ahead of the curve when it comes to conference topics.
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Similarities: National Alliance of Market Developers (NAMD), Black Enterprise Entrepreneurs Conference, and The Essence Festival.
Differentiators: We will provide a pamphlet for our customers when they are welcomed in the building. Also, they’ll be a PDF file on our website
for free.
EVENT
EV-03: FUBU GOLF EXPERIENCE
People don’t realize that golf can
be a great experience for them.
Playing a competitive sport like golf with other people helps boost your self-esteem, social skills, and overall mental wellbeing.
This event will feature people of color who want to experience golf for the first time. In this all-inclusive sporting event, we will provide equipment, golf tips, golf fitness, golf travel, course rankings, and rules of golf.
Mission: The FUBU Golf Experience reinforces our mission to empower
the cultural unity of people of color by having them enjoy the outdoor life more so that they can get in touch
with nature and to experience a sport that they had never encountered before.
Similarities: We Are Golf and United Black Golfers Association
Differentiators: We will not discriminate against any member or potential member based on race, color, religious affiliation, or sexual orientation.
PRODUCT
PR-01: FUBU PODCAST
Speak your mind, don’t hold
anything back. This is the
space to express yourself.
Within the podcast, there are episodes that feature far-reaching conversations about challenges at
the intersection of innovation and social impact. The goal? To help many entrepreneurs make more inclusive products and businesses, which better serve traditionally overlooked groups.
Mission: The FUBU Podcast reinforces our mission to empower the cultural unity of people of color by offering great insight into understanding how the experiences of people of color play out in their everyday lives.
Similarities: The Diversity Gap, Diversity Dive Deep, and The Will To Change: Uncovering True Stories of Diversity & Inclusion.
Differentiators: Unlike the podcast groups mentioned, the podcast will have real everyday people of the community talk about their issues. Comes with a few merchandise products such as some headphones and mugs.
EXPERIENCE
EXP-01: FUBU SELF DEFENSE
We provide training and techniques
necessary to defend yourself when
targeted by crime or violence.
You never know whose going to
attack you.
Our self-defense classes can help people build confidence in themselves. They can develop self-discipline, improve their physical condition, and street awareness. Self-defense can come in handy when walking alone at night.
Mission: The FUBU Self Defense reinforces our mission to empower the cultural unity of people of color by providing professional self-defense and personal protection training to all people involved. It includes providing the best atmosphere and training experience for all diverse backgrounds without bias or experience level of training.
Similarities: Windy City Self Defense,
Thousand Waves Martial Arts, and IMPACT Self Defense
Differentiators: We don’t intend to have our participants be martial arts masters. We will offer the basic kinds of self-defense for groups of people instead of one person to improve in teamwork.