To empower the cultural unity of people of color through inclusivity and diversity.
The commitment to diversity, inclusiveness, and empowerment is not just for moral reasons, but economic reasons as well. The rebranding of Fubu will serve as a beacon of leadership by utilizing our diverse talents to create a beaming atmosphere where individuals are motivated to become more sufficient shareholders in the economic and social fabric of the communities we serve.
Getting out of the sheltered bubble to see something that’s unfamiliar to you. Knowing different cultures can help a person expand their horizons.
The brand will be a quality of being cleverly inventive by showing people not to let any barrier come between
them and success.
Putting a smile on everyone’s face by reaching out a helping hand.
WHO WE WERE
Back then our brand was hard, urban, and rugged because we wanted to express ourselves not only through hip hop music, but by who we were as individuals through our attire to represent our street culture.
WHO WE ARE NOW
The future outcome of FUBU will become more engaged in involving people of color by creating programs that are innovative, collaborative, and we will investigate unknown regions that were never explored
before to expand our network.